Players want clarity
What stands out immediately is that the rules make players more aware. People pay more attention to odds, payout percentages, and conditions. It is no longer enough to just set up a visually appealing platform.
In this list of new casinos in the Netherlands, you can see that the best gambling sites clearly indicate how the games work, how the bonuses are structured, and how they can play safely.
For new platforms, this is not only a legal obligation but also an opportunity. Those who handle it well can distinguish themselves in a market that relies on trust.
The deposit limits are now strict
Where players could deposit whatever they wanted without too much control until last year, there is now a strict ceiling. A maximum of 350 euros per month for adults. And young adults between 18 and 24 may not deposit more than 150 euros.
Want to go above that? Then there must first be personal contact with the provider. No email, no checkbox – a real conversation. As a new platform, this means that your direct revenue from individual players is automatically lower.
You must either attract more players or manage what you offer more cleverly.
Young adults? Forget about it
In February 2025, a legislative amendment was announced to raise the minimum age for participating in high-risk gambling to 21 years. And that is no small difference. That age group of 18 to 21 was particularly attractive for many online casinos: young, active online, and curious.
As a new provider, you will now no longer be allowed to serve this target group. Your marketing must therefore be adjusted immediately. No more trendy TikTok campaigns aimed at twenty-somethings. It will be more 'safe and responsible' than 'fun and flashy'.
Everything now revolves around duty of care
The Gaming Authority is keeping a close eye. Platforms must continuously monitor what their players are doing. Is someone online noticeably a lot? Is he or she depositing quickly one after the other? Then you, as a provider, are obliged to intervene.
And that is not advice – it is mandatory. You must actively point out risks to players, recommend breaks, or even temporarily block accounts.
If you, as a new platform, think you can quickly make a profit with big spenders, you are in for a rude awakening. Because it is precisely those players who are now under extra scrutiny.
And if you ignore your duty of care? Then you risk hefty fines that could immediately undermine your start-up.
The fines are anything but symbolic
From January 2025, an adjusted fine policy will apply. Not only have the amounts increased, but they are also less vague. There are five clear categories, with fines reaching up to 2 million euros. And in extreme cases, even up to 3% of your annual turnover.
Just showing a wrong banner or allowing a too young player can cost you dearly. For a newcomer in the market, that can quickly mean the end. You must therefore invest in legal knowledge, compliance teams, and technical security.
Advertising? Almost nowhere anymore
Since July 2023, it has already become more difficult to promote your platform, but now, in 2025, the last allowed forms of advertising are disappearing. Sponsorship of sports teams is still allowed until July this year, but then it will also be over.
New platforms that want to enter now are therefore missing out on a whole channel of visibility. No shirt sponsorships, no stadium advertising, no influencers with millions of followers.
Everything must be subtle, targeted, and especially within the lines. Forget about large-scale TV commercials or radio campaigns.
Interest groups like NOGA have been sounding the alarm for years and point out that Dutch players are the victims of such a ban, as they are driven to illegal gambling sites – but the Ksa is currently not listening to this.
Illegal providers are being cracked down on harder
In the past, as a new player in the market, you could sometimes seek out a gray area. A few tricks with foreign licenses, a bit of hiding behind complicated structures, and done. But that time is over.
The Gaming Authority has more enforcement power than ever in 2025. Illegal providers are not only blocked but also fined. And if you, as a legal platform, cannot adequately demonstrate that you have everything in order, you quickly fall under suspicion.
New platforms must therefore be fully transparent from day one. Everything must be demonstrable: customer data, limits, checks, communication, and more.
So... entering in 2025? Only with a solid plan
Anyone looking to launch a new online casino platform in the Netherlands in 2025 is not entering a cowboy market. It is tightly regulated, everything is monitored, and the players are more critical than ever.
But those who understand the rules, invest in them, and show that responsibility comes first can still achieve success. Not through aggressive marketing or quick profits, but by building smartly, cleanly, and sustainably.
