HP consciously opts for a pragmatic and forward-looking strategy: security starts with the end user. Or more specifically: with the hardware. Through the HP Wolf Security program, endpoints such as laptops and printers are equipped with built-in protection that can isolate attacks and automatically recover, without users noticing anything.
For organizations, this means less downtime, lower risks, and control over compliance. Van Beneden: 'Cyberattacks are no longer an incident, but a structural threat. Hardware protection is not a luxury, but a necessity.'
We zoom in on solutions like Sure Click Enterprise and Protect & Trace, which integrate security into the heart of every workplace. Not only on the software level, but also in physical security, lifecycle integrity, and supply chain verification. And even if your laptop is simply stolen the old-fashioned way, HP ensures the security of your data.
HP goes beyond security
At the same time, HP continues to innovate. With the new Workforce Experience Platform (WXP), the company offers real-time monitoring of devices, patching, compliance, and user experience. This makes security not only an IT responsibility but also a strategic tool for management, HR, and operations.
HP also provides a pragmatic response to current themes such as AI and data sovereignty. Local AI solutions run on-premise, without data loss to public clouds. 'Privacy and sustainability are no longer prerequisites but strategic pillars,' says Van Beneden.
Read the full article in Baaz October 2025 and discover how hardware endpoint security, monitoring, and local AI come together into a strategy that works.
